What To Shop On Love-Makeup

I wouldn’t be surprised if most of you reading this blog had never heard of Love Makeup. To be honest with you, neither had I until just under a year ago.

I first came across Love Makeup when I was looking for a UK stockist for OCC’s Lip Tar (for this feature, if you were wondering) and started to poke around the rest of the site. Ever since, I’ve checked back to see what’s new and I’m always impressed.

Love Makeup stocks over 70 brands and hundreds of products, ranging from Beautyblenders to brush cleansers and facial oils to body glitter, as well as a small selection of glossy coffee table books. While some of the brands and products won’t make the cut for your VCF make-up bag, below are some of my favourites, as well as the products I can’t want to try:

Vegan. Lipsticks. Eyes and lips were two areas I really struggled with when I made the switch to a VCF make-up bag, so I’m always excited to try a new vegan lip product that promises intense pigment and a matte finish – plus the packaging is super cool. I haven’t actually tried these yet, so if you have before please let me know!

Beauty Bakerie
Another brand I am desperate to try is Beauty Bakerie. Founded by Cashmere Nicole, who has overcome teenage pregnancy and breast cancer to be a leading BAME business owner, Beauty Bakerie are also proudly cruelty-free and all of their Lip Whips, GELato gel liners and Lip Whip removers are vegan. Full vegan product details are here, and if anybody wanted to pick up a few Lip Whips for me I wouldn’t say no…

Indie Lee
If you’re a sucker for packaging, Indie Lee’s all-natural skincare range should be next on your list. There are cleaners, masks, serums and oils which are mostly suitable for vegans, just double-check the ingredients and watch out for beeswax.

The Ordinary by Deciem
There is a big buzz around this new cruelty-free skincare range. Stripping everything from the packaging to the ingredients right back to basics is how the brand keeps their prices down to make this an affordable range with targeted solutions. I feel a Love Makeup haul coming on…

Our High-Spreadability Fluid Primer is here and it's unreal. This new generation of water-free, extremely-light-weight primer is a serum-like formula that increases the spreadability of subsequent complexion makeup to help avoid the unnatural and uneven accumulation of pigments especially around the eyes and on dry skin. The formula also acts as a light, non-oily surface smoother for a naturally hydrated, dewy look. The high-flexibility next-generation silicones make this serum primer unlike anything you have ever tried (30ml for £5.50/$7.90). Umm… and we know you might know that we have also launched our pro-matte, water-based High-Adherence Silicone Primer (30ml for £3.90/$4.90) which has now sold out before we could say anything about it thanks to the very bad boy @gossmakeupartist 🐒💕

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

The one, the only. I could rave about the Beautyblender for hours, but you really need to try it for yourself to see what all the fuss is about. Pick up your new blender from a substantial range of options on this site or try out the Blotterazzi blotting papers.

I’ve seen vegans rave about OCC’s Lip Tars, but honestly they’re not my favourite. The pigment pay-off is INCREDIBLE but I couldn’t stop the product from feathering. If anyone has any tips on how to make the colour stick please let me know in the comments, but until then I’ll be trying out their pro brush range.

Lime Crime
Dubious morals aside, you can’t deny that Lime Crime are cruelty-free and vegan. I have my eye on a couple of new Velvetines shades and the 2 Moods Velvetine Duo, although I am a bit worried the pink shade will be too light for my mixed-race skin. I really like the finish of these liquid mattes.

Still in love with the Limited edition Dreamgirl Lip Trio ❤❤❤ @aspa_shidaqin

A post shared by Lime Crime (@limecrimemakeup) on

Speaking of brushes, there is a huge range of Zoeva brush sets and single brushes in black, bamboo and rose gold.

Love Makeup also stock Real Techniques, Dr PawPaw balm and even more VCF beauty brands, so if you’re looking to update your make-up bag, I’d really recommend giving Love Makeup a go. Let me know if you’ve tried any of these brands before in the comments!


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