It’s no surprise that UK-based vegans love Superdrug. The brand has a strong stance against animal testing, stock a huge range of vegan-friendly hair, body and beauty brands and their essentials range is clearly marked when vegan friendly.
I’ve been using their B. skincare range for the past year (I love their Micellar Oil), so when a mysterious invite celebrating a brand new B. launch dropped in my inbox, I was excited. Was it a new product? Would it be vegan? Was it amazing? The answer turned out to be… all of the above, and you should be excited too.
Today, B. are launching a brand new make-up range covering everything from foundation and colour correcting palettes to whipped bronzers, matte liquid lipsticks and pigments. It’s all cruelty-free (of course), but the most exciting news is that every single product in the range is completely vegan. Superdrug are shouting about it too, making ethics a priority in the production and marketing of this range.
It was also great to see Superdrug catering to a range of skin tones in both the newly launched foundation (12 shades), concealer (14 shades in duo palettes), brow (light to dark) and contouring shades (light to dark) and the models they chose to promote the new make-up range. I’m adding this to the long, long list of reasons I love Superdrug, although there is room for improvement in catering to the darkest of skin tones in terms of the contour kits and blushes.
At the launch party, held at the very chic Hoxton Holborn where I sipped cocktails and munched vegan canapés alongside my new fave animal activist Lucy Watson, I was given a few new products to try – so far, I’m impressed.
The Luminous Silk Lipstick in Blazing Berry (£6.99) is a bright, bold red that goes on smoothly and stays creamy all day, it also wore down quite well without leaving me looking like I had 2000s lipliner on. There are eight shades in this finish, 12 Velvet Matte lip shades and six lip liners.
The Velvet Matte Liquid Lipstick in Pinky Promise (£6.99) is so pigmented and doesn’t go on patchy like some matte lips. I haven’t had a chance to test this one out to see how it wears, but I have high hopes. The colour is quite pale for my skin tone, so I’m hoping it looks more 1960s than Year 7 make-up disaster. This would be good to pair with the Lip Scrub and Lip Primer, and you can clear up any mistakes with the Pro Lip Corrector.
I don’t normally contour but on first swatch, the Sculpt & Highlight Contour Pen (£8.99) has a creamy, blendable bronzing shade that’s easy to apply. I’m not a massive fan of the highlight shade to be completely honest, but it might work better on lighter skins – this comes in four shades. There’s also a Matte Bronzer, Illuminating Radiance Pen, Radiance Powder and Contour Kit in the new B. Make-Up range.
If you watched my Insta Stories last night, you'll know I was at the launch of @officialbbeauty's brand new makeup range – and everything is 100% #vegan! It's so nice to look at a range and know you can use everything on sale 💋 I'm already wearing the Luminous Silk lipstick in Blazing Berry and the colour is incredible 💄 Full blog post coming on Sunday! Thanks B! #bmakeup #veganbeauty #crueltyfreecosmetics
The Kohl Liner in Copper is only £4.99 and is so creamy and blendable. I love the colour and the tip is fine enough to do as thin a line as you like. This only comes in six shades at the moment (including white, great for a ‘60s, eye-widening look) but I hope more are on the way. The rest of the B. eye range includes Gel Liner, three mascaras, a Defining Duo Liner, pigments and brow stylers, creams and contour kits.
The launch also sees the debut of a collection with make-up artist Cassie Lomas, who describes her collection as being inspired by ‘fun in the sun and my best friends’. The Whipped Bronzer is the product I’m most excited to test when it hits Superdrug shelves, with other sunkissed products like a Liquid Illuminator, gold-toned pigments and juicy matte liquid lips.
Did I mention that this is all on top of a full make-up tool collection and their existing skincare range? And that the packaging is
The full B. make-up collection is available online and in stores today – let me know what you pick up in the comments! Thank you Superdrug for catering for those who choose to avoid animal by-products in our beauty routines.