How do I love Clean Beauty Co? Let me count the ways… No seriously, let me count them.
Founded by Elsie and Dominika right here in the UK (I am all for British female-founded brands), Clean Beauty Co have always stood for cruelty-free, clean and (mostly*) vegan beauty and skincare. First I fell in love with their coffee body scrub and Fuss Free Moisturiser (which you can read about here), then I tried their Rosy Glow Face Oil which has become my daily glow-giver. I will be distraught when this runs out.
Since then, Elsie and Dominika have gone on to release a natural beauty book (with recipes for the likes of this Zest Espresso Scrub) and launch Bybi Beauty, a 100% natural skincare line inspired by innovation in beauty and skin without compromising on high-quality, non-toxic ingredients. The inspiration for the name? By Beauty Insiders.
We’ve already been treated to Babe Balm (£28), a multipurpose beauty balm that you can use as a highlighter, a moisturiser, a lip balm, a glitter sticker (I’m coining the technical term) and much, much more. Made with pink sweet potato extract and Brazilian Pequi oil, this balm smells as juicy as it looks and it’s a fixture on my bedside table.
Next up was Prime Time (£24), a creamy face scrub made with apple and pineapple acids that smells like a holiday in a pot. I talk a lot about the texture of scrubs on this blog and you’ll know by now that I hate pathetic no-scrub scrubs. Prime Time manages to be gentle on my skin (even moisturising thanks to the oil ingredients) but still get rid of dry skin and make my face feel fresher.
Now, Bybi Beauty have just unveiled the full range of #tribybi launches (three new products launched over three weeks) – world, firstly meet Detox Dust (£22), an anti-pollution powder face mask with activated charcoal to chill out stressed skin. Boasting papaya enzymes, kaolin clay, ginseng, blackcurrant extract and more, mixing a teaspoon of this mask with a few drops of water, oil or (better yet) vegan yogurt and leaving on for 10-15 minutes will leave you with decongested skin that feels cleaner, purer and calmer.
The powder consistency means Detox Dust has a longer shelf life than fresh face masks and doesn’t count in your holiday liquid allowance – double win.
Next, the natural beauty brand dropped the Mega Mist Hyaluronic Acid Toner (£26), a facial mist which doubles as a toner, rejuvenating, refreshing and hydrating dry, thirsty skin. I definitely notice a difference in my skin when I consistently use a toner at night, and knowing that this won’t irritate my skin is a big plus. The key ingredient, hyaluronic acid, is a major player in keeping your skin plump, while rose, orange blossom and pomegranate also boost moisture.
The world cannot get enough of facial mists right now, so choose a natural, cruelty-free and vegan version over something riddled with dubious ethics and synthetic ingredients.
Finally, Bybi beauty introduced Supercharge Serum (£32). As I mentioned, the Clean Beauty Co Rosy Glow oil is my life saver, so my ears prick up whenever I see another oil or serum come from this brand. Supercharge Serum is packed with (vegan) squalane, prickly pear (anyone else getting Jungle Book vibes?), jasmine and watermelon seed oils, ingredients hand-picked to deeply penetrate skin and promote rapid cell renewal, combating dull and uneven skin.
This nutrient-dense corrective serum is rich in antioxidants and will target dry skin as part of your nightly routine – what’s not to like?
So how many ways do I love Clean Beauty Co? I count fifteen, and the list is ever-growing. Let me know in the comments if you’ve tried any Bybi beauty products, I’d love to hear what you think.
*Ingredients have included beeswax and honey in a limited amount of products
This post has been updated with Bybi Beauty’s newest launches