The Ordinary Hyaluronic Acid: Worth The Hype?

Anyone even vaguely interested in beauty and skincare will know at least a little bit about The Ordinary. In a world where wonder creams can cost as much as a designer handbag, The Ordinary go against the grain with their no-bullshit approach, doing away with fancy packaging and overblown claims to deliver simple skincare at an affordable price tag.

After seeing the brand on almost every beauty Instagram around I really wanted to try something from the range, so when they finally dropped on ASOS I ordered the Hyaluronic Acid 2% + B5. I’d recently come to the realisation that my skin was probably more dehydrated than oily (as I’d thought it was for years) so thought that the serum would be a good option to work into my nighttime routine.

Because there's no such thing as too much of The Ordinary 😍(coming soon)

A post shared by ASOS Face + Body (@asos_faceandbody) on

It also helped that the brand were loud and proud about being cruelty-free and vegan – something obviously very important to me. So, did The Ordinary live up to the hype?

The price: The Ordinary’s USP is their low price point, so this was never going to be an issue. At just under £6 (plus student discount and free delivery), this is a great product to try even if you’re not sure it’s the one for you. If cost is something that’s important to you, check out my budget vegan beauty buys for more affordable beauty, body and haircare products.

The packaging: The Ordinary’s minimal aesthetic was, I don’t think, never intended to be such Instagram bait, but here we are. The stripped-back bottle was designed to keep costs low, meaning customers wouldn’t have to fork out for fancy packaging instead of a quality product. I loved the clean look and recyclable bottle and would definitely keep this product proudly on my dressing table.


The product: My first impressions of this serum weren’t as great as I’d hoped. The texture is a little thicker than expected, it felt a bit tacky and didn’t glide over my skin as smoothly as others I’d tried. But I persisted, first using the serum at night when I felt like my skin needed a boost, hoping to wake up in the morning looking glowy and refreshed. Although the hyaluronic acid performed probably as well as my other serums, it just didn’t give me the exceptional results I was hoping for.

I switched things up and tried using this serum in the morning, but again didn’t see the change in hydration I was expecting (instead, I fell head over heels for Soap and Glory’s Speed Plump moisturiser which I talked about in my 2017 favourites blog).

I hate wasting products, so even though I wasn’t amazed by this serum I used it every evening as part of my regular routine. Even after weeks and even months of use, I didn’t see any difference in the way my skin looked.


The final verdict is almost a shrug. The serum definitely didn’t do anything bad to my skin, but I didn’t see any improvement either. For £6, I’m sure it provided as good a boost to my moisture levels as any other serum I could have used, but I’m not sure if I would repurchase this particular product.

Have you tried anything from The Ordinary? Let me know in the comments if you have any recommendations for other products I should try from the brand, because all this hype can’t be for nothing…


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